Monday, March 8, 2010
Kellogs article response
The significance of this article is to explain why and how Kellogg's has decided to take on this new form of advertisement through the use of lazer printing. Of course everyone has noticed the Kellogg's brand at some point in their life, but for some reason Kelloggs believes that if they lazer imprint their slogan on the actual pieces of cereal than the public will now that they are in fact eating the Kellogg's brand, and not another store name brand cereal. From this, Kelloggs wants its customers to now that they do not make cereals for any other brands. This article could be used in essay three because it brings in the idea of advertisements and food, and how a companies image can increase through the use of a new type of advertising campaign. In Kellogg's case, it is to put their label on each individual piece of cereal that they produce. It could be used in my paper if i end up talking about how food advertisements have changed and effected how a product has been sold to its customers, or maybe how companies come up with new ideas to keep their image positive.
Subscribe to:
Post Comments (Atom)
I really like that you addressed the advertising point of view of what Kellogg is doing. Also that you talked about ways it can be used in your paper. The only thing I would recommend is that you talk a little bit about what you think about what Kellogg is doing is it good or bad in your opinion. Overall I really liked it though.
ReplyDelete